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Twitter“意外”地向广告方分享用户电话号码及电邮

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2019年10月09日

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Twitter ‘Accidentally’ Shares Phone Numbers and Email Addresses to Marketers

Twitter“意外”地向营销人员分享电话号码和电子邮件地址

Twitter apologized in a statement published on its website on Tuesday for an “error” in which users’ phone numbers and emails were shared with advertisers who use the data for targeting marketing campaigns.

twitter周二在其网站上发表声明,就用户的电话号码和电子邮件与广告商共享的“错误”道歉,广告商使用这些数据进行营销活动。

“We recently discovered that when you provided an email address or phone number for safety or security purposes (for example, two-factor authentication), this data may have inadvertently been used for advertising purposes, specifically in our and Partner Audiences advertising system,” the company stated.

该公司表示:“我们最近发现,当您出于安全或安保目的提供电子邮件地址或电话号码(例如,双身份验证)时,这些数据可能无意中被用于广告目的,特别是在我们和合作伙伴的受众广告系统中。”

According to the report, an advertiser could match the phone number with a store in which the user shopped recently and advertise to that user directly on Twitter.

据报道,广告客户可以将手机号码与用户最近购物的商店进行匹配,并在Twitter上直接向该用户发布广告。

Twitter“意外”地向广告方分享用户电话号码及电邮

“When an advertiser uploaded their marketing list, we may have matched people on Twitter to their list based on the email or phone number the Twitter account holder provided for safety and security purposes,” Twitter said in its statement. “This was an error and we apologize.”

Twitter在声明中表示:“当广告商上传他们的营销名单时,我们可能会根据Twitter账户持有人提供的用于安全和安全目的的电子邮件或电话号码,将Twitter上的用户匹配到他们的名单上。”“这是一个错误,我们道歉。”

The company says it fixed the error on 17 September, but did not disclose when the error first appeared or how many users have been affected.

该公司表示,他们在9月17日修复了这个错误,但没有透露这个错误何时首次出现,以及有多少用户受到了影响。

This is not the first time in which social media giants have committed errors of a similar nature. In March, Facebook admitted to doing the exact same thing: “inadvertently” correlating phone numbers shared for security purposes with targeted advertising. According to a Northeastern University study conducted last year, users who provided phone numbers for security purposes began receiving targeted ads within the span of a few weeks.

这并不是社交媒体巨头第一次犯类似性质的错误。今年3月,Facebook承认做了完全相同的事情:出于安全目的而共享的电话号码与定向广告“无意中”关联起来。美国东北大学(Northeastern University)去年进行的一项研究显示,为安全目的提供电话号码的用户在几周内就开始收到有针对性的广告。


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